The New Intellectual Property of Health
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The New Intellectual Property of Health

Beyond Plain Packaging

Edited by Alberto Alemanno and Enrico Bonadio

This timely book provides the first legal and policy analysis of the intellectual property (IP) aspects of a rapidly-growing category of regulatory measures affecting the presentation and advertising of certain health-related goods, namely tobacco, alcohol, food, and pharmaceuticals.
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Chapter 10: Leveraging certification marks for public health

Margaret Chon and Maria Therese Fujiye

Extract

JOBNAME: Alemanno PAGE: 3 SESS: 5 OUTPUT: Fri Aug 19 12:42:21 2016 10. Leveraging certification marks for public health Margaret Chon1 with Maria Therese Fujiye2 INTRODUCTION At least two strands of newer global regulatory governance bodies sugges...

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