Chapter 36: Interview with Rob van Leen, Chief Innovation Officer, Head of DSM Innovation Center and member of the Executive Committee of DSM
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This interview is with Dr Rob van Leen, Chief Innovation Officer, Head of the DSM Innovation Center and member of the Executive Committee of DSM, a global purpose-led, science-based company in nutrition, health and sustainable living. The interview focuses on the roles multinational companies such as DSM can play in responsible innovation Rob van Leen explains that the company’s policy on responsible innovation goes far beyond the means of a marketing strategy and concerns the substance of the quality of innovation affecting people and the planet. DSM employs the triple P principle, focusing not only on profit but also on people and the planet. Accordingly, DSM employs indicators to track their innovations.

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