Annals of Entrepreneurship Education and Pedagogy – 2016
Show Less

Annals of Entrepreneurship Education and Pedagogy – 2016

Edited by Michael H. Morris and Eric Liguori

The second edition of Annals of Entrepreneurship Education and Pedagogy provides entirely new insights into a number of the leading issues surrounding the teaching of entrepreneurship and the building of entrepreneurship programs. Prepared under the auspices of the United States Association for Small Business and Entrepreneurship (USASBE), this book features fifteen scholarly perspectives on a range of entrepreneurship education issues.
Buy Book in Print
Show Summary Details
You do not have access to this content

Chapter 4: Bridging entrepreneurial cognition research and entrepreneurship education: what and how

Susana C. Santos, Silvia Fernandes Costa, Xaver Neumeyer and António Caetano


This chapter contributes to the debate about what and how entrepreneurship should be taught. First, cognitive entrepreneurship education is introduced as the answer to the what question. Cognitive entrepreneurship education emerges from where entrepreneurial cognition, evidence-based teaching and entrepreneurship education intersect. On the basis of this intersection, cognitive entrepreneurship education is defined as those activities which, based on available evidence, aim to foster the knowledge structures that individuals use to make assessments, judgments or decisions involving opportunity evaluation, and venture creation and growth. Second, it is proposed that experiential learning is the most adequate method for how entrepreneurship should be taught, as it is more effective for learning and changing knowledge structures and reasoning processes. Using the experiential learning model of Kolb (1984) the authors suggest that five subjects of cognitive entrepreneurship education can be delivered using specific learning styles. These two building blocks constitute the foundations for developing students’ mindsets and awareness of entrepreneurship.

You are not authenticated to view the full text of this chapter or article.

Elgaronline requires a subscription or purchase to access the full text of books or journals. Please login through your library system or with your personal username and password on the homepage.

Non-subscribers can freely search the site, view abstracts/ extracts and download selected front matter and introductory chapters for personal use.

Your library may not have purchased all subject areas. If you are authenticated and think you should have access to this title, please contact your librarian.

Further information

or login to access all content.