Annals of Entrepreneurship Education and Pedagogy – 2016
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Annals of Entrepreneurship Education and Pedagogy – 2016

Edited by Michael H. Morris and Eric Liguori

The second edition of Annals of Entrepreneurship Education and Pedagogy provides entirely new insights into a number of the leading issues surrounding the teaching of entrepreneurship and the building of entrepreneurship programs. Prepared under the auspices of the United States Association for Small Business and Entrepreneurship (USASBE), this book features fifteen scholarly perspectives on a range of entrepreneurship education issues.
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Chapter 9: Deliberate Opportunity Design: a practical integrative product and business design framework to enable new frontiers in fostering innovation and entrepreneurship

Alex Bruton

Abstract

The traditional business plan, the idea model, the business model, the lean and business model canvases, lean startup, the minimum viable product and design thinking are among the great many tools and approaches available to and sometimes hotly debated by entrepreneurship educators today. This chapter advances an integrative framework called Deliberate Opportunity Design (DOD) to show that these are actually all connected by decades-old foundational work in organizational learning and by notions of model-based learning that are borrowed from the field of science education. It provides guidance to educators, both by explicitly connecting the dots between these traditional and now-popular approaches and by informing new principles for designing entrepreneurial learning experiences. It provides a lens on the often-overlooked areas of critique and self-assessment in the product and business design processes, and it puts forward a model for articulating and framing the competencies students require to succeed as we move toward the more action and practice-based paradigms being called for in the field today.

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