Edited by Michael H. Morris and Eric Liguori
Chapter 12: Entrepreneurs in Action! An authentic learning experience
Learning in Action is a problem-based learning strategy that encourages students to dream about new ideas and to take those new ventures to the marketplace. Based on the workable definition of entrepreneurship as “a state of mind – artful, insightful and innovative mentality rather than a business management or administrative concept,” the process develops a way of perceiving and exporting opportunity wherever it is found. Through open-ended, problem-based authentic cases, students were given the opportunity to explore markets for their own ideas and to conceptualize a business enterprise for such markets.
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