Annals of Entrepreneurship Education and Pedagogy – 2016
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Annals of Entrepreneurship Education and Pedagogy – 2016

Edited by Michael H. Morris and Eric Liguori

The second edition of Annals of Entrepreneurship Education and Pedagogy provides entirely new insights into a number of the leading issues surrounding the teaching of entrepreneurship and the building of entrepreneurship programs. Prepared under the auspices of the United States Association for Small Business and Entrepreneurship (USASBE), this book features fifteen scholarly perspectives on a range of entrepreneurship education issues.
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Chapter 16: Entrepreneurship at the University of Southern California

Kathleen R. Allen


The University of Southern California is home to the oldest entrepreneurship program in the United States and is the first center to be endowed by an alumnus of the program. The Lloyd Greif Center for Entrepreneurial Studies’ three pillars of excellence are curriculum, thought leadership and venture incubation. With 49 different courses at the graduate and undergraduate levels, it serves more than 3300 students. The success of the Greif Center has inspired the creation of 22 organizational units at USC that touch entrepreneurship, forming a new ecosystem that students can access through Incubate USC (

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