Annals of Entrepreneurship Education and Pedagogy – 2016
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Annals of Entrepreneurship Education and Pedagogy – 2016

Edited by Michael H. Morris and Eric Liguori

The second edition of Annals of Entrepreneurship Education and Pedagogy provides entirely new insights into a number of the leading issues surrounding the teaching of entrepreneurship and the building of entrepreneurship programs. Prepared under the auspices of the United States Association for Small Business and Entrepreneurship (USASBE), this book features fifteen scholarly perspectives on a range of entrepreneurship education issues.
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Chapter 31: Social media – a powerful tool for entrepreneurship students

Gene Poor and Kirk Kern

Abstract

Social media has evolved into an extremely powerful two-way marketing tool for business, industry and especially entrepreneurs. The power of social media lies in its ability to both engage and connect people who have similar interests and might otherwise never meet. In spite of nearly 20 years of development and incredible accomplishments, it is still in its infancy and in a constant state of flux. This chapter captures Bowling Green State University’s journey in incorporating social media in all aspects of their curriculum and activities.

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