Ethical Innovation in Business and the Economy
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Ethical Innovation in Business and the Economy

Edited by Georges Enderle and Patrick E. Murphy

Innovation has become a buzzword that promises dramatic changes in almost every field of business. Absent from this attention is a serious discussion of the ethical sides of dramatic change. To address this, editors Georges Enderle and Patrick E. Murphy gather a team of experts to fully examine the ethics of innovation within business and the economy in this standout addition to the Studies in TransAtlantic Business Ethics series.
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Chapter 2: Business, moral innovation, and ethics

George G. Brenkert


Chapter 2 by George G. Brenkert seeks to start a discussion about moral innovation, its role in business and how such innovations might be evaluated. It considers three main issues. First, what do we mean by innovation and does moral innovation make sense? Do innovations simply introduce something new into our lives, or must they be more dramatic than that? And must something be successful to be an innovation? Second, should we recognize different kinds of moral innovations that business brings about? Third, by what standards should such moral innovations be evaluated? Who has the right or responsibility to introduce moral innovation in a society and by what principles should they be considered?

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