Ethical Innovation in Business and the Economy
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Ethical Innovation in Business and the Economy

Edited by Georges Enderle and Patrick E. Murphy

Innovation has become a buzzword that promises dramatic changes in almost every field of business. Absent from this attention is a serious discussion of the ethical sides of dramatic change. To address this, editors Georges Enderle and Patrick E. Murphy gather a team of experts to fully examine the ethics of innovation within business and the economy in this standout addition to the Studies in TransAtlantic Business Ethics series.
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Chapter 13: The integrative justice model: fair, ethical, and innovative marketing to the poor

Gene R. Laczniak and Nicholas J.C. Santos


Chapter 13 by Gene R. Laczniak and Nicholas J.C. Santos proposes a normative-ethical model for marketing. It outlines what is owed to vulnerable, impoverished consumers when they enter into marketplace transactions with more powerful sellers. Needless to say, such a model is relevant for developing and developed countries alike. The authors identify, discuss, and justify five prescriptive components of the so-called ‘integrative justice model’: (1) authentic engagement without exploitative intent; (2) co-creation of value with customers; (3) investment in future consumption; (4) genuine interest representation; and (5) focus on long-term profit management.

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