Edited by Bruce A. Seaman and Dennis R. Young
Chapter 13: Product diversification and commercial ventures
One of the key characteristics of nonprofit organizations is how many different products and services are typically offered by even relatively small nonprofits. While for-profit organizations typically diversify their offerings only after achieving some scale and experience in the core business, nonprofits typically diversify early and often. This chapter explores the factors which drive this diversification, comparing product extensions for mission reasons and those principally to support the budget. We consider some of the challenges of managing a nonprofit with a wide range of product services and goods, including issues of focus and cost accounting. Finally, we look at the special case of the earned-income venture, started explicitly to raise funds to support the core mission of nonprofits. What form do these ventures take and what challenges can arise in their management?
You are not authenticated to view the full text of this chapter or article.
Elgaronline requires a subscription or purchase to access the full text of books or journals. Please login through your library system or with your personal username and password on the homepage.
Non-subscribers can freely search the site, view abstracts/ extracts and download selected front matter and introductory chapters for personal use.
Your library may not have purchased all subject areas. If you are authenticated and think you should have access to this title, please contact your librarian.