Entrepreneurial Identity
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Entrepreneurial Identity

The Process of Becoming an Entrepreneur

Edited by Thomas N. Duening and Matthew L. Metzger

Entrepreneurship is an academic discipline that, despite decades of growth in research and teaching activity lacks a traditionally distinct or common theoretical domain. In this book, editors Thomas N. Duening and Matthew Metzger explore entrepreneurial identity, facets of entrepreneurship education in forming and developing this identity and the development of entrepreneurs in general. Chapters focus primarily on macro-level identity issues (i.e., how do these entrepreneurial archetypes form, persist, and sometimes change) or micro-level identity issues (i.e., how can educators and resource providers identify, communicate, and incentivize identity construction among aspiring entrepreneurs), topics that will be of interest to researchers and students alike.
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Chapter 3: Visualizing Bill Gates and Richard Branson as comic book heroes: An examination of the role of cartoon and caricature in the parodization of the entrepreneurial persona

Robert Smith and David Boje

Extract

3. Visualizing Bill Gates and Richard Branson as comic book heroes: An examination of the role of cartoon and caricature in the parodization of the entrepreneurial persona Robert Smith and David Boje INTRODUCING AND UNVEILING OUR VISION Although ...

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