Handbook of Research on Franchising
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Handbook of Research on Franchising

Edited by Frank Hoy, Rozenn Perrigot and Andrew Terry

Franchising is one of the major engines of business expansion and job creation globally. The Handbook of Research on Franchising offers new insights into entrepreneurial behavior, organizational forms, regulation, internationalization, and other contemporary issues relating to this dynamic business strategy. The Handbook challenges both practitioners and scholars to give attention to the conclusions of scholarly research on this business model. Practitioners can benefit from the results of high quality scientific research, and scholars can find exciting opportunities for contributing to the body of knowledge of a subject that has not received sufficient attention in educational institutions.
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Chapter 2: Managing entrepreneurial tensions in franchise systems

Anna Watson and Lola Dada

Abstract

The role of entrepreneurship in franchise systems has been a complex issue. This chapter aims to provide a better understanding on this issue by focusing on the entrepreneurial tensions that exist in franchise systems and the associated coping mechanisms for minimizing these tensions. It draws on a range of classic and emergent theoretical explanations, which are substantiated with empirical evidence. The chapter highlights notable contributions in this research area and offers directions to guide future studies in order to provide clarity on the entrepreneurial paradoxes in franchising.

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