Handbook of Research on Franchising
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Handbook of Research on Franchising

Edited by Frank Hoy, Rozenn Perrigot and Andrew Terry

Franchising is one of the major engines of business expansion and job creation globally. The Handbook of Research on Franchising offers new insights into entrepreneurial behavior, organizational forms, regulation, internationalization, and other contemporary issues relating to this dynamic business strategy. The Handbook challenges both practitioners and scholars to give attention to the conclusions of scholarly research on this business model. Practitioners can benefit from the results of high quality scientific research, and scholars can find exciting opportunities for contributing to the body of knowledge of a subject that has not received sufficient attention in educational institutions.
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Chapter 5: A multi-national investigation of dual distribution structures in franchising

Brinja Meiseberg and Thomas Ehrmann

Abstract

Dual distribution, or ‘the plural form’ of organization (the coexistence of franchised and company-owned outlets in franchise chains) is an essential strategic response to cope with the franchising ‘imperatives’ of managing system growth, concept control, local responsiveness, and systemwide adaption. Accordingly, the topic has received considerable scholarly attention. However, much of the literature is based on theoretical perspectives and empirical evidence derived from the North American experience and previous studies have, almost exclusively, been single-country investigations. In consequence, past research underscores the need for understanding plural structures through the lens of data-driven multi-national investigations. The chapter explores country-specific idiosyncrasies of the plural form phenomenon across three continents based on recent data from 3,078 German, Australian, and South Korean franchise chains. It strives to integrate the empirical findings on observed similarities and differences across countries with central theories and paradigms in franchising research. Thereby, the chapter provides an exploratory contribution to empirically grounded investigations into the plural form of organization.

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