Handbook of Research on Franchising
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Handbook of Research on Franchising

Edited by Frank Hoy, Rozenn Perrigot and Andrew Terry

Franchising is one of the major engines of business expansion and job creation globally. The Handbook of Research on Franchising offers new insights into entrepreneurial behavior, organizational forms, regulation, internationalization, and other contemporary issues relating to this dynamic business strategy. The Handbook challenges both practitioners and scholars to give attention to the conclusions of scholarly research on this business model. Practitioners can benefit from the results of high quality scientific research, and scholars can find exciting opportunities for contributing to the body of knowledge of a subject that has not received sufficient attention in educational institutions.
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Chapter 12: Knowledge transfer in franchising

Nina Gorovaia

Abstract

This chapter reviews and synthesizes the major research findings on knowledge transfer in franchising organizations. It discusses what is transferred and why, addresses the when and how question, and also who transfers and where. The discussion of these broad issues is facilitated by reviewing state-of-the-art research that use a knowledge-based view of the firm, information richness theory, the value co-creation concept, organizational life-cycle theory, resource-based theory and organizational capabilities perspective. The chapter argues that the resource-based theory and organizational capabilities perspective could make an important contribution to franchising research by highlighting how franchise companies create and capture value from knowledge transfer and knowledge management.

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