Handbook of Research on Franchising
Edited by Frank Hoy, Rozenn Perrigot and Andrew Terry
Abstract
This chapter provides an overview and critical evaluation of the international franchise literature. It distinguishes four main research streams, which are analysed according to theoretical and methodological framing, data collection, operationalization and measurement issues, as well as empirical and conceptual findings. These core research themes refer to the home country as well as host country factors that induce internationalization of franchise firms, the choice of governance structure of international franchise firms and the relational aspects of international franchise networks. Finally, the chapter discusses limitations of the existing research and concludes with some recommendations for future research.
You are not authenticated to view the full text of this chapter or article.
Elgaronline requires a subscription or purchase to access the full text of books or journals. Please login through your library system or with your personal username and password on the homepage.
Non-subscribers can freely search the site, view abstracts/ extracts and download selected front matter and introductory chapters for personal use.
Your library may not have purchased all subject areas. If you are authenticated and think you should have access to this title, please contact your librarian.