Handbook of Research on Franchising
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Handbook of Research on Franchising

Edited by Frank Hoy, Rozenn Perrigot and Andrew Terry

Franchising is one of the major engines of business expansion and job creation globally. The Handbook of Research on Franchising offers new insights into entrepreneurial behavior, organizational forms, regulation, internationalization, and other contemporary issues relating to this dynamic business strategy. The Handbook challenges both practitioners and scholars to give attention to the conclusions of scholarly research on this business model. Practitioners can benefit from the results of high quality scientific research, and scholars can find exciting opportunities for contributing to the body of knowledge of a subject that has not received sufficient attention in educational institutions.
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Chapter 19: Performance in franchising networks

Magali Chaudey and Muriel Fadairo

Abstract

Compared to the governance issue, performance has received little attention in the franchise literature. Based on the articles published in economics and management journals with an international scope, the chapter presents in the first place research focused on financial or accounting variables. In addition, several works develop a non-financial and more qualitative approach of performance in franchise networks. These are presented in a second part of the chapter. The chapter concludes with recent focus, including ethics or social objectives, and suggests avenues for future research.

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