Handbook of Research on Franchising
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Handbook of Research on Franchising

Edited by Frank Hoy, Rozenn Perrigot and Andrew Terry

Franchising is one of the major engines of business expansion and job creation globally. The Handbook of Research on Franchising offers new insights into entrepreneurial behavior, organizational forms, regulation, internationalization, and other contemporary issues relating to this dynamic business strategy. The Handbook challenges both practitioners and scholars to give attention to the conclusions of scholarly research on this business model. Practitioners can benefit from the results of high quality scientific research, and scholars can find exciting opportunities for contributing to the body of knowledge of a subject that has not received sufficient attention in educational institutions.
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Chapter 22: Franchising in Latin America

Muriel Fadairo and Cintya Lanchimba

Abstract

Based on a survey of the internationally diffused works, the chapter presents in the first place the state of research on franchising in Latin America. It then highlights the main current features and trends of franchising in Latin America, the aim being to provide an overview of the state of development of franchising in this subcontinent. The chapter underlines international differences, and discusses the role of macroeconomic determinants and of the institutional environment. Finally, some implications and avenues for further research are highlighted.

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