Edited by Frank Hoy, Rozenn Perrigot and Andrew Terry
Chapter 24: The entrepreneur-franchisor in an emerging economy
Although the notion of a franchisor being an entrepreneur is generally accepted in the franchising field, little research has been done to investigate how and why entrepreneurs become franchisors, especially in emerging markets. Using a qualitative approach (subjective personal introspection) this chapter investigates the evolution of a homegrown entrepreneur-franchisor in Mexico. Specifically, this chapter tries to understand the challenges faced by local entrepreneur-franchisor on their journey towards becoming a significant player in this market. The resultant emerging themes corroborate resource constraint theory, agency theory, and the institutional learning perspective. Finally, this chapter traces an evolutionary path of a local entrepreneur-franchisor and some of the unique factors that influence this evolution in Mexico.
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