Handbook of Research on Franchising
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Handbook of Research on Franchising

Edited by Frank Hoy, Rozenn Perrigot and Andrew Terry

Franchising is one of the major engines of business expansion and job creation globally. The Handbook of Research on Franchising offers new insights into entrepreneurial behavior, organizational forms, regulation, internationalization, and other contemporary issues relating to this dynamic business strategy. The Handbook challenges both practitioners and scholars to give attention to the conclusions of scholarly research on this business model. Practitioners can benefit from the results of high quality scientific research, and scholars can find exciting opportunities for contributing to the body of knowledge of a subject that has not received sufficient attention in educational institutions.
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Chapter 25: An introduction to social franchising

Anita Du Toit

Abstract

This chapter aims to provide an introduction to the concept of social franchising. Early stage social franchises emerged in the early 1990s and most occurred in the health sector. Today, social franchises are found in both developed and developing markets and span a wide range of sectors. The chapter expands on definitions of social franchising and also aims to differentiate between social franchising and social enterprise as well as social franchising and microfranchising. It also expands on the role of players in social franchising, when social franchising is an applicable strategy and implementation considerations. Finally, the chapter concludes with some examples of social franchises and suggestions for further research as well as implications for practitioners.

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