Edited by Ian Fillis and Nick Telford
Chapter 24: Blockbusters and entrepreneurial marketing: critics perspectives on meaning making
This chapter examines media discourse as a form of entrepreneurial marketing around the blockbuster phenomenon of JMW Turner, British Romantic artist. Using an inductive framework, content analysis of media discourse of blockbusters in exhibitions, film, auctions of art works and cultural tourism of a historic house illustrate that blockbusters are conditioned by their ideological positioning in the ‘exhibitionscape’. The chapter provides a conceptual framework of critics’ responses to meaning making for blockbusters, demonstrating the role critics play in them as cultural identity projects. This chapter builds on previous research on entrepreneurship from stakeholder perspectives, taking a novel angle that develops prior findings on blockbusters and entrepreneurial marketing.
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