Handbook of Entrepreneurship and Marketing
Show Less

Handbook of Entrepreneurship and Marketing

Edited by Ian Fillis and Nick Telford

This timely and incisive Handbook provides critical contemporary insights into the theory and practice of entrepreneurship and marketing in the twenty-first century. Bringing together rich and varied contributions from prominent international researchers, it offers a reflective synthesis of scholarship at the interface between marketing and entrepreneurship.
Buy Book in Print
Show Summary Details
You do not have access to this content

Chapter 28: Concluding discussion and future directions

Nicholas Telford and Ian Fillis


Concluding the Handbook of Entrepreneurship and Marketing this chapter offers an overview of the main emergent themes from the 26 chapters of the Handbook. Following a discussion on the scope and disciplinary context of entrepreneurship and marketing the main part themes of the Handbook are considered in more detail, starting with scene-setting that evokes history and innovation in the field with reference to the authorpreneur. Next, small and medium-sized enterprise (SME) strategy and networks are established; followed by contemporary developments in entrepreneurship and marketing practice; innovative approaches to understanding entrepreneurial marketing; and finally, a substantive part on entrepreneurial marketing and the arts and cultural industries. The editors conclude the Handbook with a number of suggestions for future research directions initiated by the various contributing authors focusing on alternative narratives in business research and the potential for innovative methodologies and perspectives to understand theory and practice within the field of entrepreneurship and marketing.

You are not authenticated to view the full text of this chapter or article.

Elgaronline requires a subscription or purchase to access the full text of books or journals. Please login through your library system or with your personal username and password on the homepage.

Non-subscribers can freely search the site, view abstracts/ extracts and download selected front matter and introductory chapters for personal use.

Your library may not have purchased all subject areas. If you are authenticated and think you should have access to this title, please contact your librarian.

Further information

or login to access all content.