Handbook of Research Methodologies and Design in Neuroentrepreneurship
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Handbook of Research Methodologies and Design in Neuroentrepreneurship

Edited by Mellani Day, Mary C. Boardman and Norris F. Krueger

This Handbook provides an overview of neuroscience-driven research methodologies and how those methodologies might be applied to theory-based research in the nascent field of neuroentrepreneurship. It presents the current thinking and examples of pioneering work, serves as a reference for those wishing to incorporate these methods into their own research, and provides several helpful discussions on the nature of an answerable question using neuroscience techniques. It includes concrete examples of new ways to conduct research that can shed light onto such areas as decision-making and opportunity recognition, allowing us to ask different, perhaps better, questions than ever before.
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Chapter 2: Brain-driven entrepreneurship research: a review and research agenda

Víctor Pérez-Centeno

Abstract

This chapter will: 1) systematically analyze the totality of existing published peer-reviewed articles up to date on entrepreneurship research using exclusively any of the available neuroscientific tools (for example, fMRI, EEG, MEG, and so on). Thus far a review as such as not been produced. This review is based on the whole ISI Web of Knowledge’s Social Sciences Citation Index to avoid a potential bias and/or omissions. The exclusion criteria applies to: articles that primarily focus on neuroscience, psychology or the like but not entrepreneurship; articles that are not peer reviewed; working and not empirical papers. 2) To uncover the main inconsistencies, knowledge gaps, conceptual and methodological problems in this field. 3) Propose a research agenda for coordinating efforts to move the field forward as well as to stress the potential of examining entrepreneurship phenomena with the aid of neuroscientific tools.

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