Handbook of Research Methodologies and Design in Neuroentrepreneurship
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Handbook of Research Methodologies and Design in Neuroentrepreneurship

Edited by Mellani Day, Mary C. Boardman and Norris F. Krueger

This Handbook provides an overview of neuroscience-driven research methodologies and how those methodologies might be applied to theory-based research in the nascent field of neuroentrepreneurship. It presents the current thinking and examples of pioneering work, serves as a reference for those wishing to incorporate these methods into their own research, and provides several helpful discussions on the nature of an answerable question using neuroscience techniques. It includes concrete examples of new ways to conduct research that can shed light onto such areas as decision-making and opportunity recognition, allowing us to ask different, perhaps better, questions than ever before.
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Chapter 5: A brief primer on using functional magnetic resonance imaging (fMRI) in entrepreneurship research

M.K. Ward, Crystal Reeck and William Becker

Abstract

The purpose of this chapter is to support entrepreneurship scholars in their efforts to integrate neuroimaging with entrepreneurship. First, we describe the potential benefits of using neuroimaging in entrepreneurship research. Second, we discuss general issues and considerations to make in neuroimaging research. Then we focus on functional magnetic resonance imaging (fMRI) as a neuroimaging method to bring the neural level of analysis to entrepreneurship research. We discuss opportunity recognition and assessment, and entrepreneurial decision making as examples of topic areas ripe for neuroentrepreneurship and fMRI. We subsequently describe hypotheses designs and best practices in fMRI research. Finally, we close with a discussion regarding interpretation and communication of results.

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