Handbook of Research Methodologies and Design in Neuroentrepreneurship
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Handbook of Research Methodologies and Design in Neuroentrepreneurship

Edited by Mellani Day, Mary C. Boardman and Norris F. Krueger

This Handbook provides an overview of neuroscience-driven research methodologies and how those methodologies might be applied to theory-based research in the nascent field of neuroentrepreneurship. It presents the current thinking and examples of pioneering work, serves as a reference for those wishing to incorporate these methods into their own research, and provides several helpful discussions on the nature of an answerable question using neuroscience techniques. It includes concrete examples of new ways to conduct research that can shed light onto such areas as decision-making and opportunity recognition, allowing us to ask different, perhaps better, questions than ever before.
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Chapter 6: Experimental methodological principles for entrepreneurship research using neuroscience techniques

Víctor Pérez-Centeno

Abstract

This chapter builds upon the presumption that a fusion between entrepreneurship and neuroscience is justified by the methodological and technological advantages facilitated by the former. It first suggests that the joint use of neuroscience tools such as laboratory experiments and brain-driven technologies are propitious to entrepreneurship research because they allow a deeper level of analysis: the entrepreneurial brain. Second, focusing on one of these tools – laboratory experiments – the chapter unveils nine principles to take into account for the good design of an experiment within the structure of a brain-driven entrepreneurship study. It is normal that unraveling these principles are to assist entrepreneurship researchers with gaining a further understanding of the experimental design fundamentals when adopting a neuroscience perspective, while assisting them to moderate the unavoidable challenges ingrained in this interdisciplinary crusade.

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