Handbook of Research Methodologies and Design in Neuroentrepreneurship
Edited by Mellani Day, Mary C. Boardman and Norris F. Krueger
Abstract
What if we use what we know about brain plasticity and adopted the frame of mind that entrepreneurship can be learned? Instead of conducting research based principally on past data sets, we could gather, analyze, and interpret data in real time. Not only would this give us an enhanced understanding of the neural correlates to traits common to entrepreneurs, helping us to define better the ever-nebulous “entrepreneurial” mindset, but it would also provide important clues into the effectiveness of entrepreneurial education.
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