Handbook of Research Methodologies and Design in Neuroentrepreneurship
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Handbook of Research Methodologies and Design in Neuroentrepreneurship

Edited by Mellani Day, Mary C. Boardman and Norris F. Krueger

This Handbook provides an overview of neuroscience-driven research methodologies and how those methodologies might be applied to theory-based research in the nascent field of neuroentrepreneurship. It presents the current thinking and examples of pioneering work, serves as a reference for those wishing to incorporate these methods into their own research, and provides several helpful discussions on the nature of an answerable question using neuroscience techniques. It includes concrete examples of new ways to conduct research that can shed light onto such areas as decision-making and opportunity recognition, allowing us to ask different, perhaps better, questions than ever before.
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Chapter 9: A few words about entrepreneurial learning, training, and brain plasticity

Aparna Sud

Abstract

What if we use what we know about brain plasticity and adopted the frame of mind that entrepreneurship can be learned? Instead of conducting research based principally on past data sets, we could gather, analyze, and interpret data in real time. Not only would this give us an enhanced understanding of the neural correlates to traits common to entrepreneurs, helping us to define better the ever-nebulous “entrepreneurial” mindset, but it would also provide important clues into the effectiveness of entrepreneurial education.

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