Handbook of Research Methodologies and Design in Neuroentrepreneurship
Edited by Mellani Day, Mary C. Boardman and Norris F. Krueger
Chapter 10: A few words about neuroexperimental designs for the study of emotions and cognitions in entrepreneurship
Theresa Treffers
Abstract
The study of emotions and cognitions during the entrepreneurial process is a rising and promising research stream. Because these psychological constructs are particularly difficult to grasp with conventional behavioral study methods, this chapter attempts to stimulate complementary neuroscientific research in the field of neuroentrepreneurship. For this purpose, this chapter first reviews selective studies from the field of affective and cognitive neuroscience. After that, I describe some important design issues to consider before starting to conduct a neuroentrepreneurial study. Eventually, I present five neuroentrepreneurial study designs that entail the study of emotions and cognitions in entrepreneurs and can potentially give new insights into existing behavioral evidence. With this chapter, I hope to stimulate thought and action for an increase in rigorous and relevant neuroentrepreneurial studies.
You are not authenticated to view the full text of this chapter or article.
Elgaronline requires a subscription or purchase to access the full text of books or journals. Please login through your library system or with your personal username and password on the homepage.
Non-subscribers can freely search the site, view abstracts/ extracts and download selected front matter and introductory chapters for personal use.
Your library may not have purchased all subject areas. If you are authenticated and think you should have access to this title, please contact your librarian.