Handbook of Research Methodologies and Design in Neuroentrepreneurship
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Handbook of Research Methodologies and Design in Neuroentrepreneurship

Edited by Mellani Day, Mary C. Boardman and Norris F. Krueger

This Handbook provides an overview of neuroscience-driven research methodologies and how those methodologies might be applied to theory-based research in the nascent field of neuroentrepreneurship. It presents the current thinking and examples of pioneering work, serves as a reference for those wishing to incorporate these methods into their own research, and provides several helpful discussions on the nature of an answerable question using neuroscience techniques. It includes concrete examples of new ways to conduct research that can shed light onto such areas as decision-making and opportunity recognition, allowing us to ask different, perhaps better, questions than ever before.
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Chapter 11: Which tool should I use? Neuroscience technologies for braindriven entrepreneurship researchers

Víctor Pérez-Centeno

Abstract

This chapter brings to light seven neuroscience technologies that could be applied to entrepreneurship research. It argues that the use of these technologies in conjunction with an experimental approach is meaningful to entrepreneurship scholars because it facilitates a profound level of analysis, and some of these tools hold the potential to nurture and augment entrepreneurial behavior. The technologies were screened based on a threefold criteria: non-invasiveness, ability to collect data directly from the human brain, and a reasoned assessment of its potential to examine entrepreneurship enquiries. The identified techniques are as follows: electroencephalography (EEG), magnetoencephalography (MEG), functional magnetic imaging resonance (fMRI), functional near-infrared spectroscopy (fNIR), transcranial magnetic stimulation (TMS), transcranial direct current stimulation (tDCS) and neurofeedback. Each technique is introduced in terms of its pros, cons, and applicability to delve into entrepreneurship research themes. Withal, the end of the chapter distils four criteria to guide the appropriate selection of a neuroscientific tool.

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