Edited by Mellani Day, Mary C. Boardman and Norris F. Krueger
Chapter 11: Which tool should I use? Neuroscience technologies for braindriven entrepreneurship researchers
This chapter brings to light seven neuroscience technologies that could be applied to entrepreneurship research. It argues that the use of these technologies in conjunction with an experimental approach is meaningful to entrepreneurship scholars because it facilitates a profound level of analysis, and some of these tools hold the potential to nurture and augment entrepreneurial behavior. The technologies were screened based on a threefold criteria: non-invasiveness, ability to collect data directly from the human brain, and a reasoned assessment of its potential to examine entrepreneurship enquiries. The identified techniques are as follows: electroencephalography (EEG), magnetoencephalography (MEG), functional magnetic imaging resonance (fMRI), functional near-infrared spectroscopy (fNIR), transcranial magnetic stimulation (TMS), transcranial direct current stimulation (tDCS) and neurofeedback. Each technique is introduced in terms of its pros, cons, and applicability to delve into entrepreneurship research themes. Withal, the end of the chapter distils four criteria to guide the appropriate selection of a neuroscientific tool.
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