A Research Agenda for Women and Entrepreneurship
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A Research Agenda for Women and Entrepreneurship

Identity Through Aspirations, Behaviors and Confidence

Edited by Patricia G. Greene and Candida G. Brush

Elgar Research Agendas outline the future of research in a given area. Leading scholars are given the space to explore their subject in provocative ways, and map out the potential directions of travel. They are relevant but also visionary. The editors map out a vision for research on women and entrepreneurship and using a contextual framework that includes aspiration, behavior and confidence. They delve into issues such as social identity, start-ups, crowdfunding and context to set a new foundation for future research on entrepreneurship and gender.
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Chapter 3: Perception of success of men and women entrepreneurs: a social identity approach

Rachida Justo, Cristina Cruz and Julio O. De Castro


The chapter utilizes social identity theory to examine differences in subjective perceptions of success (intrinsic and independence) of male and female entrepreneurs. The results indicate that while both entrepreneurs with dependents place higher value on intrinsic dimensions of success than entrepreneurs without, the effects are stronger for women and moderated by venture stage. Alternatively, the independence dimension of success operates differently and glass ceiling effects make it more important for women entrepreneurs and stronger in nascent businesses. Thus, sex per se does not account for differences in perception of success; rather, those differences are prompted by gendered expectations of work and family.

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