Identity Through Aspirations, Behaviors and Confidence
Edited by Patricia G. Greene and Candida G. Brush
Chapter 4: Aspirations of women entrepreneurs in poverty: the livelihood entrepreneur
The goals and aspirations of Indian women entrepreneurs are evaluated in this qualitative chapter in an attempt to explain how they may be distinguished from other entrepreneurs. The research question driving this study is, ‘What are the distinguishing characteristics of women entrepreneurs living in the context of poverty?’ The study is of participants in a well-established community-based intervention called the Self-Employed Women’s Association in Gujarat, India. Through a series of propositions, the author identifies and distinguishes these women and proposes a new concept called ‘livelihood entrepreneurs’. Livelihood entrepreneurs are not looking to expand their businesses nor help the world through their businesses. However, because of their contextual poverty, they end up contributing a great deal to economic growth and development as they achieve success and lift themselves and their families out of poverty.
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