A Research Agenda for Women and Entrepreneurship
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A Research Agenda for Women and Entrepreneurship

Identity Through Aspirations, Behaviors and Confidence

Edited by Patricia G. Greene and Candida G. Brush

Elgar Research Agendas outline the future of research in a given area. Leading scholars are given the space to explore their subject in provocative ways, and map out the potential directions of travel. They are relevant but also visionary. The editors map out a vision for research on women and entrepreneurship and using a contextual framework that includes aspiration, behavior and confidence. They delve into issues such as social identity, start-ups, crowdfunding and context to set a new foundation for future research on entrepreneurship and gender.
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Chapter 5: On becoming an entrepreneur: unpacking entrepreneurial identity

Eliana Crosina


Issues of identity (including its formation and upkeep) have recently become an area of focus among entrepreneurship scholars. This is, at least in part, because entrepreneurial identity has been found to influence how entrepreneurs think and act as they prepare, and ultimately as they launch and run their organizations. Given the importance of entrepreneurial identity, this chapter seeks to: (1) review existing literature that has addressed entrepreneurial identity and entrepreneurial identity among women entrepreneurs; and (2) discuss how entrepreneurial identity may come to be, by comparing identity work dynamics among professionals with identity work dynamics among entrepreneurs. In so doing, it also highlights what may be unique and/or different for women entrepreneurs. Finally, it offers suggestions (and raises some of the intrinsic challenges) associated with future research on entrepreneurial identity, flagging those issues that may be of particular significance when studying the identities of women entrepreneurs.

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