Identity Through Aspirations, Behaviors and Confidence
Edited by Patricia G. Greene and Candida G. Brush
Chapter 8: Context, cognition and female entrepreneurial intentions: it is all about perceived behavioral control
Family business background is assumed to contextually impact perceived behavioral control (PBC) and self-efficacy (SE), which in turn are assumed to drive entrepreneurial intentions. The relationship is here assumed to be gendered. Following Ajzen (2002), the authors treat PBC and SE as distinct concepts. PBC is a predictor of actual behavior, whereas SE predicts an intention.
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