A Research Agenda for Women and Entrepreneurship
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A Research Agenda for Women and Entrepreneurship

Identity Through Aspirations, Behaviors and Confidence

Edited by Patricia G. Greene and Candida G. Brush

Elgar Research Agendas outline the future of research in a given area. Leading scholars are given the space to explore their subject in provocative ways, and map out the potential directions of travel. They are relevant but also visionary. The editors map out a vision for research on women and entrepreneurship and using a contextual framework that includes aspiration, behavior and confidence. They delve into issues such as social identity, start-ups, crowdfunding and context to set a new foundation for future research on entrepreneurship and gender.
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Chapter 10: Kickstart or jumpstart? Understanding women entrepreneurs’ crowdfunding performance

Smita Srivastava, Pyayt P. Oo, Arvin Sahaym and Thomas H. Allison


This chapter examines the role of women entrepreneurs’ entrepreneurial self-efficacy, entrepreneurial passion and prior experience on their crowdfunding performance. Drawing on the growing literature on crowdfunding, self-efficacy, passion and learning, the authors develop a theoretical framework identifying factors that influence women entrepreneurs’ crowdfunding performance. They test their assertions using a sample of 197 female-led projects on the Kickstarter platform. The results confirm that women entrepreneurs’ entrepreneurial self-efficacy, entrepreneurial passion and prior experience are associated with their projects’ crowdfunding performance. The chapter contributes to the literature on entrepreneurial finance, crowdfunding, venture financing, behavioral strategy and entrepreneurship.

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