Edited by Robin Nunkoo
Chapter 10: Using ethnographic and participatory approaches in tourism and hospitality research
Tourism and hospitality involve participation, involvement and interaction. More inductive research using ethnographic and participatory approaches, where researchers critically reflect on interactions, attitudes and behaviours, is needed in the fields of tourism and hospitality. Ethnographies and participatory approaches bring the researcher into a study. These approaches portray how people interact with their environment and surroundings, encounter socio-political situations, or add meaning to the very places they reside in, with each establishing meaningful insight on a destination, its community and a place’s identity. Tourism as a leisure activity involves participation, involvement and interaction. For researchers, better understanding how people interact in different destinations is assessed though interrelationships among the visitors and those delivering the service. This chapter outlines ethnography and participatory approaches as a research method linked to destinations, communities and place identity.
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