Handbook of Research Methods for Tourism and Hospitality Management
Edited by Robin Nunkoo
Chapter 12: Building knowledge from the tourism field: the grounded theory approach
Alain Decrop and Julie Masset
Abstract
This chapter proposes an overview of the grounded theory approach to analyse and interpret qualitative data in tourism and hospitality research. After presenting the genealogy of this approach and its principles and procedures, the specific context of vacation decision making is used to illustrate the main activities and tools involved in it. A discussion of a few methodological issues concludes the chapter.
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