Handbook of Research Methods for Tourism and Hospitality Management
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Handbook of Research Methods for Tourism and Hospitality Management

Edited by Robin Nunkoo

As research in tourism and hospitality reaches maturity, a growing number of methodological approaches are being utilized and, in addition, this knowledge is dispersed across a wide range of journals. Consequently there is a broad and multidisciplinary community of tourism and hospitality researchers whom, at present, need to look widely for support on methods. In this volume, researchers fulfil a pressing need by clearly presenting methodological issues within tourism and hospitality research alongside particular methods and share their experiences of what works, what does not work and where challenges and innovations lie.
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Chapter 13: Using participant observation with socially constructed grounded theory method to explore on-site guest and visitor behaviour

Vern Biaett

Abstract

An empirical and theoretical research gap on the real-time on-site behavior of attendees at community festivals was investigated using a relativistic ontology and a social constructivist epistemology combined with a mixed research strategy of hermeneutic phenomenology, ethnographic participant observation technique and grounded theory method.

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