Handbook of Research Methods for Tourism and Hospitality Management
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Handbook of Research Methods for Tourism and Hospitality Management

Edited by Robin Nunkoo

As research in tourism and hospitality reaches maturity, a growing number of methodological approaches are being utilized and, in addition, this knowledge is dispersed across a wide range of journals. Consequently there is a broad and multidisciplinary community of tourism and hospitality researchers whom, at present, need to look widely for support on methods. In this volume, researchers fulfil a pressing need by clearly presenting methodological issues within tourism and hospitality research alongside particular methods and share their experiences of what works, what does not work and where challenges and innovations lie.
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Chapter 16: Falling on deaf ears: tourism research and audio methods

Martin Trandberg Jensen


This chapter addresses the analytic prospects of audio methods in tourism research. It grows out of a critique of the reliance on textual modes of expression in research, and suggests that sensuous tourism and hospitality scholarship can be strengthened by drawing upon emergent research on soundscapes. Subsequently, the chapter makes three contributions. Firstly, it suggests that the emergence of non-representational theories will inform the development of experimental and multimodal tourism and hospitality research. Secondly, through ethnographic examples the chapter exemplifies how sonic research unfolds in practice, and discusses the analytic insights that come with such engagement with the field. Finally, growing out of this discussion, the chapter outlines a heuristic ‘sonic manifesto’ that supports the application and development of sonic research in future tourism and hospitality research.

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