Edited by Robin Nunkoo
Chapter 19: Personal construct theory and the repertory test in destination image research
This chapter promotes the value of the repertory test technique, also referred to as repertory grid analysis and Kelly’s triads, for eliciting attributes that are important to consumers when they are differentiating a competitive set of brands. Underpinned by personal construct theory, the repertory test is ideal for identifying scale items in the development of destination image questionnaires.
You are not authenticated to view the full text of this chapter or article.
Elgaronline requires a subscription or purchase to access the full text of books or journals. Please login through your library system or with your personal username and password on the homepage.
Non-subscribers can freely search the site, view abstracts/ extracts and download selected front matter and introductory chapters for personal use.
Your library may not have purchased all subject areas. If you are authenticated and think you should have access to this title, please contact your librarian.