Handbook of Research Methods for Tourism and Hospitality Management
Edited by Robin Nunkoo
Chapter 19: Personal construct theory and the repertory test in destination image research
Steven Pike
Abstract
This chapter promotes the value of the repertory test technique, also referred to as repertory grid analysis and Kelly’s triads, for eliciting attributes that are important to consumers when they are differentiating a competitive set of brands. Underpinned by personal construct theory, the repertory test is ideal for identifying scale items in the development of destination image questionnaires.
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