Edited by Robin Nunkoo
Chapter 21: Netnography as a new research method in tourism studies: a bibliometric analysis of journal articles (2006–2015)
The study in this chapter, using bibliometric analysis, assesses all the tourism journal publications that used netnography in 2005_2015. Netnography is found to be suitable and insightful for studying emerging or niche markets. The role of researchers and the ethical issues required during a netnographic study are specially discussed.
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