Edited by Robin Nunkoo
Chapter 22: Administering face-to-face structured questionnaires in tourism research
Using the general categories of the total survey error (TSE) paradigm, this chapter discusses issues related to the construction and administration of structured questionnaires in face-to-face interviewing. The main sources of non-sampling error are discussed, which emerge at this stage in the surveying process, as well as some solutions which can be adopted to control or limit these errors. Examples taken from tourism research are presented.
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