Handbook of Research Methods for Tourism and Hospitality Management
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Handbook of Research Methods for Tourism and Hospitality Management

Edited by Robin Nunkoo

As research in tourism and hospitality reaches maturity, a growing number of methodological approaches are being utilized and, in addition, this knowledge is dispersed across a wide range of journals. Consequently there is a broad and multidisciplinary community of tourism and hospitality researchers whom, at present, need to look widely for support on methods. In this volume, researchers fulfil a pressing need by clearly presenting methodological issues within tourism and hospitality research alongside particular methods and share their experiences of what works, what does not work and where challenges and innovations lie.
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Chapter 22: Administering face-to-face structured questionnaires in tourism research

Antonino Mario Oliveri

Abstract

Using the general categories of the total survey error (TSE) paradigm, this chapter discusses issues related to the construction and administration of structured questionnaires in face-to-face interviewing. The main sources of non-sampling error are discussed, which emerge at this stage in the surveying process, as well as some solutions which can be adopted to control or limit these errors. Examples taken from tourism research are presented.

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