Handbook of Research Methods for Tourism and Hospitality Management
Show Less

Handbook of Research Methods for Tourism and Hospitality Management

Edited by Robin Nunkoo

As research in tourism and hospitality reaches maturity, a growing number of methodological approaches are being utilized and, in addition, this knowledge is dispersed across a wide range of journals. Consequently there is a broad and multidisciplinary community of tourism and hospitality researchers whom, at present, need to look widely for support on methods. In this volume, researchers fulfil a pressing need by clearly presenting methodological issues within tourism and hospitality research alongside particular methods and share their experiences of what works, what does not work and where challenges and innovations lie.
Buy Book in Print
Show Summary Details
You do not have access to this content

Chapter 27: Experimental research in tourism: examining changes to destination perception with film-induced tourism

Eugene Thomlinson

Abstract

True experimentation, where an independent variable is altered to determine the effects on the dependent variable(s), is not a common research method for tourism research. While not applicable to most situations, it can be a valuable technique to better understand relationships and assign causation. Many key considerations can guide the successful use of experiments in tourism. Experimentation requires control and manipulated subjects, randomly assigned to the different conditions, to determine the impacts of the manipulation. To better assess the changes, only one factor should be altered at a time, and statistical tests that do not selectively leave out certain data should be employed. Ten possible errors can impact on the results of the experiment, so these need to be minimized through the experimental design chosen. Experiments can be more involved than other methods of tourism research, but when used in the right situations, they can be powerful tools in the researcher’s toolbox.

You are not authenticated to view the full text of this chapter or article.

Elgaronline requires a subscription or purchase to access the full text of books or journals. Please login through your library system or with your personal username and password on the homepage.

Non-subscribers can freely search the site, view abstracts/ extracts and download selected front matter and introductory chapters for personal use.

Your library may not have purchased all subject areas. If you are authenticated and think you should have access to this title, please contact your librarian.


Further information

or login to access all content.