Handbook of Research Methods for Tourism and Hospitality Management
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Handbook of Research Methods for Tourism and Hospitality Management

Edited by Robin Nunkoo

As research in tourism and hospitality reaches maturity, a growing number of methodological approaches are being utilized and, in addition, this knowledge is dispersed across a wide range of journals. Consequently there is a broad and multidisciplinary community of tourism and hospitality researchers whom, at present, need to look widely for support on methods. In this volume, researchers fulfil a pressing need by clearly presenting methodological issues within tourism and hospitality research alongside particular methods and share their experiences of what works, what does not work and where challenges and innovations lie.
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Chapter 30: Mixed methods in tourism: philosophical assumptions and key research design issues

Girish Prayag

Abstract

Mixed-methods research has been labelled as the ‘third movement’ after the quantitative and qualitative movements in the social sciences. While tourism and hospitality studies are increasingly adopting this approach, researchers continue to mix methods rather than methodologies. This chapter critically evaluates mixed methods research and offers researchers some guidelines on how to design such studies. The method versus paradigm debate surrounding mixed methods is reviewed, and issues of independence, timing and status pertinent to designing mixed methods studies are discussed. The chapter concludes with a pertinent observation that until researchers are trained to understand and appreciate both qualitative and quantitative methods and methodologies, the quality of mixed methods studies in tourism will not improve.

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