Handbook of Research Methods for Tourism and Hospitality Management
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Handbook of Research Methods for Tourism and Hospitality Management

Edited by Robin Nunkoo

As research in tourism and hospitality reaches maturity, a growing number of methodological approaches are being utilized and, in addition, this knowledge is dispersed across a wide range of journals. Consequently there is a broad and multidisciplinary community of tourism and hospitality researchers whom, at present, need to look widely for support on methods. In this volume, researchers fulfil a pressing need by clearly presenting methodological issues within tourism and hospitality research alongside particular methods and share their experiences of what works, what does not work and where challenges and innovations lie.
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Chapter 35: Research methodology choice in serious leisure in Renaissance festival tourism

Elizabeth T. Coberly and Susan L. Slocum


‘Serious leisure’ is used to describe freely chosen recreational activities that have similar characteristics to a career. They follow a defined path progressing from introduction to mastery, and through serious leisure, people find social support, a sense of accomplishment, and engagement. Studying serious leisure has proven challenging, but several research methods have emerged. Some are preferred for identifying and measuring serious leisure, and others for understanding the behaviour and motivations of those who practice a serious leisure pursuit. Using Renaissance festivals as a form of serious leisure, this chapter highlights the most frequently chosen research methods: ethnography, experience sampling modelling (ESM), grounded theory, and the Serious Leisure Inventory and Measure (SLIM). Strengths, weaknesses and outcomes are highlighted.

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