Edited by Robin Nunkoo
Chapter 39: Sampling design in tourism and hospitality research
Sampling is an essential component of the data collection process, which is in turn a vital stage of the research process as a whole. Undeniably, the quality of the sampling design has a strong impact on the overall quality of the research since it contributes to a large extent to the methodological rigour of the study and to the generalisability of the results. In this chapter, we have reviewed the various considerations in a sampling design. These include: defining the target population; selecting the sampling frame; determining the sampling technique; determining the sample size; and executing the sampling plan.
You are not authenticated to view the full text of this chapter or article.
Elgaronline requires a subscription or purchase to access the full text of books or journals. Please login through your library system or with your personal username and password on the homepage.
Non-subscribers can freely search the site, view abstracts/ extracts and download selected front matter and introductory chapters for personal use.
Your library may not have purchased all subject areas. If you are authenticated and think you should have access to this title, please contact your librarian.