Handbook of Research on Counterfeiting and Illicit Trade
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Handbook of Research on Counterfeiting and Illicit Trade

Edited by Peggy E. Chaudhry

This unique Handbook provides multiple perspectives on the growth of illicit trade, primarily exploring counterfeits and internet piracy. It includes expert opinion on a wide range of topics including the evaluation of key global enforcement issues, government and private-sector agency initiatives to stifle illicit trade, and the evolution of piracy on the internet. The authors also assess the efficacy of anti-counterfeiting strategies such as targeted consumer campaigns, working with intermediaries in the supply chain, authentication technology, and online brand protection.
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Chapter 7: Initiatives to stem illicit trade in China’s e-commerce

Davide Follador

Abstract

This chapter focuses on aspects of intellectual property protection in China’s e-commerce market, providing insights on major policy and enforcement issues and explaining how Chinese regulators are addressing these problems. In the first part, the chapter describes the main features of the legislative and regulatory framework, just as Chinese legislators are working on a comprehensive reform of the e-commerce law. In the second part, a selection of policy documents is presented and the results of national enforcement campaigns described, with a special focus on key issues in the criminal prosecution of commercial scale intellectual property infringements. In the last part, the author looks at recent initiatives by the public and private sectors to work out long-term solutions through self-regulations and a non-contentious approach.

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