Research Methods in Consumer Law
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Research Methods in Consumer Law

A Handbook

Edited by Hans-W. Micklitz, Anne-Lise Sibony and Fabrizio Esposito

Consumer law is worthy of greater academic attention at a time when many new questions arise and old ones need new answers. This unique handbook takes the reader on a journey through existing literature, research questions and methods. It builds on the state of the art to offer a springboard for jumping to the heart of contemporary issues and equips researchers with a starter’s kit to weave together rich traditions, ranging from socio-economics to behavioural analysis.
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Chapter 6: US behavioural consumer research

Franziska Weber

Abstract

This chapter provides a review of empirical US literature on behavioural research with a view to consumer law. It focuses on positive rather than normative developments. Disputed as the concept of ‘nudging’ and the ethics of behavioural interventions to some extent still are, the US policy-maker has been implementing behavioural findings into law- and policy-making. Therefore, this chapter also includes recent empirical research that addresses open challenges when it comes to such implementation efforts. It concludes with suggestions for future research.

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