This chapter outlines the extent of the geographical spread of behaviourally-informed public policy-making and analyses the nature of the geographical proliferation of such policies. It illustrates that there has been a significant geographical spread of nudge-type policies around the world (a proliferation process that appears set to only expand in the immediate future). Crucially this chapter demonstrates that the geographical spread of behavioural policy has been more complex and variegated than is often recognized.
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