Handbook of Behavioural Change and Public Policy
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Handbook of Behavioural Change and Public Policy

Edited by Holger Straßheim and Silke Beck

Behavioural change has become a core issue of public policy. Behavioural instruments such as ‘nudging’ apply insights from behavioural economics and behavioural sciences, psychology and neurosciences across a broad range of policy areas. Behavioural insights teams and networks facilitate the global spread of behavioural public policies. Despite an ever-growing amount of literature, research has remained fragmented. This comprehensive Handbook unites interdisciplinary scholarship, with contributions critically assessing the state and direction of behavioural public policies, their normative implications and political consequences.
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Chapter 7: Nudging around the world: a critical geography of the behaviour changeagenda

Mark Whitehead, Rhys Jones and Jessica Pykett

Abstract

This chapter outlines the extent of the geographical spread of behaviourally-informed public policy-making and analyses the nature of the geographical proliferation of such policies. It illustrates that there has been a significant geographical spread of nudge-type policies around the world (a proliferation process that appears set to only expand in the immediate future). Crucially this chapter demonstrates that the geographical spread of behavioural policy has been more complex and variegated than is often recognized.

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