EU Regulation of E-Commerce
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EU Regulation of E-Commerce

A Commentary

Edited by Arno R. Lodder and Andrew D. Murray

For the last twenty years the European Union has been extremely active in the field of e-commerce. This important new book addresses the key pieces of EU legislation in the field of e-commerce, including the E-commerce Directive, the Services Directive, the Consumer Directive, the General Data Protection Regulation, and the eID Regulation. The latest in the Elgar Commentaries series, EU Regulation of E-Commerce is the first book to apply this well-established format to a dynamic and increasingly significant area of law.
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Chapter 12: PRIVACY, DATA PROTECTION AND E-COMMERCE

Tijmen H. A. Wisman

Abstract

In the information society, in particular in the context of e-commerce, personal data plays a central role. Two different legal concepts, both fundamental rights, are data protection and privacy. The national legislation based on Directive 95/46 is still in force, but it will be replaced by the General Data Protection Regulation, published in Spring 2016. Tijmen Wisman (Vrije Universiteit Amsterdam) covers this broad area, including data breach notification, cookies, behavioural targetting and data subject rights. Keywords: data protection, privacy, right to be forgotten, behavioural targetting

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