Edited by Marika Lüders, Tor W. Andreassen, Simon Clatworthy and Tore Hillestad
Chapter 15: The role of service design leadership in creating added customer value
15. The role of service design leadership in creating added customer value Judith Gloppen, Annita Fjuk and Simon Clatworthy 15.1 INTRODUCTION While companies realize the strategic value of service design and design thinking to innovation, knowled...
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