Edited by Marika Lüders, Tor W. Andreassen, Simon Clatworthy and Tore Hillestad
Chapter 18: Co-creation for innovation: why do customers get involved?
18. Co-creation for innovation: why do customers get involved? Dimitra Chasanidou and Amela Karahasanović 18.1 INTRODUCTION In the previous two chapters, trust implications of co-creation services and trust-related issues of co-creation websites ...
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