Comparative Capitalism and the Transitional Periphery
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Comparative Capitalism and the Transitional Periphery

Firm Centred Perspectives

Edited by Mehmet Demirbag and Geoffrey Wood

With a growing body of literature dealing with business and management issues in the transitional economies of Central and Eastern Europe, the study of the ‘transitional periphery’, or post-Soviet economies, is sparse. A combination of rich natural resources and strategic locations make these economies of significant importance. This book provides fresh and recent research on both firms and the business environment in this region. It serves as a key reference work for those interested in comparative capitalism, business and society in the post state socialist world.
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Chapter 10: Lessons in nonmarket strategy from Eastern Europe and Central Asia: moving beyond the ‘compared to what’ question

Yusaf H. Akbar and Maciej Kisilowski

Abstract

This chapter examines the transnational periphery through the lens of non-market strategy or corporate political strategies. The non-market strategy literature studying the countries of Eastern Europe and Central Asia (EECA) _ that is, the post-Soviet countries _ is especially sparse. To contribute to reducing this sparsity, the authors contrast the results of their original empirical research in the EECA countries with one specific stream of the nonmarket strategy literature: the theoretical framework explaining corporate political activity, developed by Hillman and Hitt and empirically tested in the Western European context. The most important contribution of these authors was to postulate a threefold taxonomy of corporate political activities, which consists of informational strategies, financial strategies and constituency-based strategies. The chapter demonstrates that this framework is insufficient to adequately explain nonmarket activity in the transitional periphery. The authors thus extend that framework to incorporate the particularities of the EECA institutional context, focusing specifically on two other important types of nonmarket strategies which they term relational strategies and procedural strategies.

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